old hickory

FEDERAL CREDIT UNION

Old Hickory Credit Union is a member-owned, not-for-profit financial cooperative that has been serving communities across Middle Tennessee since 1934. As their graphic design partner, I created cohesive print and digital materials, including brochures, emails, social graphics, ads, and more, supporting campaigns to grow membership, loans, and accounts.

print graphics

campaigns

well, bless

your heart

The campaign, “Well, Bless Your Heart,” promotes Kasasa® Checking with Rewards by tapping into Tennessee’s signature southern charm. A playful, small-town tone hints at that classic “you didn’t know that?” attitude—sweet on the surface, with a wink underneath. It fits perfectly with Old Hickory’s warm, down-home brand voice.

To promote this campaign, I created a flyer, an in-office digital screen, social graphics, email graphics, website graphics, statement graphics, and Google and Facebook ads.

from handshakes

to house keys

The campaign, “From Handshakes to House Keys,” is a mortgage promotion to encourage potential buyers to apply for a loan. Inspired by the charm of small-town Tennessee, the creative leans into a warm, Southern feel—because sometimes the journey to homeownership is that simple.

To promote this campaign, I created a flyer, an in-office digital screen, social graphics, email graphics, website graphics, and Google and Facebook ads.

5o reasons to

bring a friend

“50 Reasons to Bring a Friend” is a refer-a-friend campaign designed to boost membership and word-of-mouth awareness. When a member refers someone who joins Old Hickory Credit Union, both are entered for a chance to win $50, an easy and rewarding way to share the benefits of membership.

I created a flyer, an in-office digital screen, social graphics, email graphics, and website graphics to promote this campaign.