lion’s share
FEDERAL CREDIT UNION
Lion’s Share Federal Credit Union is a full-service financial cooperative originally established in 1982 to serve Delhaize America employees and their families. As their dedicated designer, I supported their rebrand, helped redesign their website, and created a range of print and digital campaigns aimed at increasing membership, loans, and accounts.
PRINT GRAPHICS
campaigns
We WaNT TO
MAKE YOUR
LIFE EASIER
The campaign, "We Want to Make Your Life Easier," promotes Lion’s Share’s transition to MessagePay, a new text-based banking feature designed to simplify the member experience. With MessagePay, members can easily make loan payments, receive reminders, and manage accounts—all from their mobile device, no app required.
To promote this campaign, I created social graphics, email graphics, and website graphics.
our NEW site
is OFFICIALLy
ONLINE
To promote Lion’s Share’s newly redesigned website launch, we created a cohesive campaign including social media graphics, email graphics, and website graphics to spread the word and drive engagement.
COMING SOON:
YOUR CREDIT
SCORE & MORE
The campaign, "Coming Soon: Your Credit Score and More," teases Lion’s Share’s upcoming launch of SavvyMoney. It aims to build awareness around credit score monitoring and promote financial wellness tools available to members.
I created social, email, and website graphics to promote this campaign.
INTRODUCING:
YOUR CREDIT
SENSE & MORE
The campaign, "Introducing: Your Credit Sense & More," officially launches Lion’s Share’s partnership with SavvyMoney. It highlights the app’s key features through visual previews—plus, it’s completely free for members.
To promote this campaign, I created a flyer, an in-office poster, an in-office digital screen, social graphics, email graphics and banners, email signatures, website graphics, and Google ads.
other projects
