SECURED ADVANTAGE
FEDERAL CREDIT UNION
Secured Advantage Federal Credit Union serves employees of Sealed Air Corp. and other select groups in South Carolina and Texas, including nonprofits and small businesses. Rooted in the belief that “Together We’re Stronger,” they focus on unity, growth, and service. I supported their mission by designing print and digital campaigns aimed at increasing membership, loans, and account engagement.
LANDING PAGES
campaigns
don’t tax my
credit union
“Don’t Tax My Credit Union” campaign aims to raise awareness about the impact of taxing credit unions, which is ultimately a tax on members. Unlike banks, credit unions are not-for-profit institutions that prioritize people over profit, offering lower fees, better rates, and personalized financial support. In partnership with the national “Don’t Tax My Credit Union” initiative, we highlighted key statistics to educate and engage members.
I supported the campaign by designing a flyer, social media graphics, banners, email graphics, and Google ads to help amplify the message across channels.
your auto rate
is pretty high
The “Your Auto Rate is Pretty High” campaign uses bold humor and wit to promote auto refinancing in a way that resonates with younger audiences. By framing high interest rates as something that “should feel illegal,” the campaign quickly grabs attention while positioning the credit union as a helpful solution. With an offer of 1% cash back (up to $300), the messaging focuses on reducing financial stress and empowering members to take control of their finances, all while keeping the tone relatable, edgy, and results-driven.
To promote this campaign, I created an in-office digital screen, social media graphics, email graphics, website graphics, Google and Facebook ads, mobile ads, and geofencing ads.
break up with your
high-interest
credit card
The “Break Up With Your High-Interest Credit Card” campaign uses humor and bold messaging to quickly connect with younger audiences and grab attention. The campaign highlights how high interest rates can feel criminal, featuring a comedic tone, then offers immediate relief with a better solution. Through “Credit Confessions,” we positioned the credit union’s low-rate card as a comeback tool, allowing members to ditch debt and start fresh with an introductory 6.99% APR.
To promote this campaign, I created an in-office digital screen, social media graphics, email graphics, website graphics, Google and Facebook ads, mobile ads, and geofencing ads.
other projects
